Read The Kids Market ePub Online
The Kids Market
Author:James U. McNeal,Professor James U McNeal
Published on 1999 by Paramount Market Publishing
Available formats: PDF, ePub, Mobi, Kindle, Audiobook
Book Description :
|This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging.| -Preface.- Author -James U. McNeal,Professor James U McNeal
- Format BOOK | 272 Pages
- Published 1999 by Paramount Market Publishing
- Language en
- CategoryBusiness and Economics
- ISBN10 0967143918
- ISBN13 9780967143910
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
Ebook Available formats: PDF, ePub, Mobi, Kindle, Audiobook
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